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Corporate Values

The bank adopts values ​​that govern employee behavior and an approach focused on achieving the highest levels of customer satisfaction.
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Integrity

Commitment to the highest ethical standards for bank employees, as well as the highest corporate ethical standards when making decisions. Combating corruption and illegal and unethical practices..
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Attention and Empowerment

Participate in decision-making, taking into account all viewpoints. Support and value employees' creative and innovative ideas and implement them. Encourage employees to develop and continuously learn, provide educational and training opportunities, and select and develop talent.
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Vision 

“Actively participating in Egypt’s sustainable development strategy while being a product tailor providing customers with efficient, quick and simple banking experience and ensuring long term value to our society, shareholders and employees.”

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Mission

“Consistently providing the Bank’s customers with a transparent and simple experience, applying best banking practices and offering advisory along with innovative technology based solutions, through:
Continuously supporting our country’s diversified economic sectors, actively participating  in Egypt financial inclusion and green projects, meeting shareholders’ financial and non-financial aspirations,
fostering employees’ loyalty and performance based on confidence and trust.”

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